
The title is not ours. It's a quote whose author is unknown.
But don't you think it's totally relevant to our own movement to adopt ecological behavior? Both individually and collectively?
As in all fields, many issues around us are presented as guilt-inducing, frightening and apocalyptic.
We don't like these strategies, and much prefer those that lead to individual and collective responsibility. It's true that our environment is not doing well! But it's also true that, individually and collectively, we can do our bit. So let's take action!
If you could choose one of the following 4 aspects today, the earth would be better off. For us, the priorities as individuals are :

There's a lot of talk about it in the media these days. Not only is plastic ubiquitous and the main material used in over-packaging, but it takes between 500 and 1000 years to decompose. So it's not a material to be favored! For tips and tricks on reducing plastic click here
Transportation
Here, of course, we're talking about individual transport in a car. Obviously, if we use it alone, all its use can be attributed to us in terms of ecological impact. To reduce the latter, we're going to favor active transportation (biking and walking), public transit or even carpooling.
Red meat consumption

It's often overlooked by the general public and decried by environmentalists. The impact of cattle farming is huge, and if you eat it on a regular basis, it probably has the greatest negative influence on the environment. We wrote an article on milk-based textiles that describes the impact of cattle farming.
Clothing
Pollution from the clothing industry is grandiose. We don't talk much about that either. The textiles most commonly used today are traditional cotton and polyester. Two fabrics that should be avoided to reduce our ecological impact. Next comes the sale of low-quality clothes that are considered disposable. As a result, our landfills are full of clothes. Buy less and buy better should be the watchword here.
By choosing to improve your ecological habits in one of the 4 areas listed above, it's clear that you're giving our only living environment - our future generations - a better chance.

We've also put together a list of eco-friendly habits that can help you both recognize what you're doing right and propel yourself at your own pace towards new, healthier behaviors. Click here to get it.
NB. The list may be going to your spam folder. If you don't have it in your inbox, take a look!
Ecologically yours,
